Yes, you read that correctly. But this sandwich won't cost you $1,000; rather, it might make you $1,000 richer! How can this be, you ask?
Well, the folks at Chickpea Restaurant, a little falafel joint in the East Village, are so proud of their roasted eggplant sandwich that they're holding a contest to find the most appropriate name for it.
(And, in a touch of both generosity and marketing genius, Chickpea will allow you to enter the contest as many times as you desire!)
Chickpea Restaurant, 23 3rd Ave., (212) 254-9500. Send your entries to info@chickpearestaurant.com.
Thursday, September 30, 2004
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